| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | |||||
2 | Question | Choice | Score | ||
3 | In your organization, who owns and participates in the content initiative? | The content initiative is mainly supported by the marketing's team analysts. Most of the company is not aware of it. | 1 | ||
4 | |||||
5 | At your organization, would you say that there is a team or an individual who is accountable for the success of your content marketing efforts? | We have a small content team focused on more than one line of business | 3 | ||
6 | |||||
7 | How would you describle your organization's documentation of your content marketing strategy? | We have a clear idea of our persona, document most parts of our content strategy and we have created brand guidelines | 4 | ||
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9 | How would you describle your organization's outlined content marketing strategy? | We don't have a strategy defined | 1 | ||
10 | |||||
11 | How would you describle your organization's outlined goals for your content marketing initiatives? | We have goals related to the content performance (like visits or open rates) | 2 | ||
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13 | How would you describle your organization's coverage of all stages of the customer journey? | Our content strategy covers one stage of the costumer journey | 2 | ||
14 | |||||
15 | Does your organization currently have an editorial calendar based on different distribution channels to deliver your content? | We do not follow an editorial calendar | 1 | ||
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17 | How do you create and deliver content today in your organization? | We create and deliver content following strict quality standards with speed and at scale | 5 | ||
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19 | How does your team communicate the status of a piece of content to leadership and/or other teams and stakeholders? | We have a clear process to communicate the content status. Our content is centralized and audited often, but there is no organization in our tagging | 3 | ||
20 | |||||
21 | Is your organization familiar with the technique of content repurposing? | Yes. Our content strategy is built to allow for strategically repurposing content in more than five formats | 5 | ||
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23 | How would you describle your content engagement and the results for your organization? | Our content can engage and supports multiple conversions. We are able to colect different levels of data from our users | 3 | ||
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25 | What level of personalization does your organization offer to your customers via content? | Fully personalized - Our content is fully personalized according to the buyer's journey across all channels | 5 | ||
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27 | How would you rate the level of maturity of the content distribution strategy coming from your organization? | Low - We do not have a strategy behind our content distribution. The content is replicated across channels, without any specific goals behind it | 2 | ||
28 | |||||
29 | How would you describle your organizations use of metrics and data monitoring? | We do not monitor any data | 1 | ||
30 | |||||
31 | Score | 38 | |||
32 | Result Type | Competent | |||
33 |