Content Marketing ROI Calculator
Do you know if your investments in content marketing are really bringing results for your company? Use this calculator to see how much you are getting from your content marketing efforts.
Calculate your investment
Please make sure to hover over the tooltips to get more information on the topic
Total labor costs (Yearly)
Your investment in payroll and external labor like agencies and freelancers
$0
Paid Media (Monthly)
Your cost with Google ads, Facebook ads and other paid media
$0
SaaS cost (Monthly)
Your investment in softwares and platforms for your team
$0
Content visits
How people actually visited your content?
0
Lead Conversion Rate
Out of those who viewed your content, how many became leads?
0%
Lead to sale
Out of your leads, how many became customers?
0%
Average Order Value
The average amount of sales per customer
$0
Average profit margin
The average margin of profit you expect from your investments
0%
The benefits of calculating your business investments
Better Measure of Profitability
ROI encourages managers to make optimum use of assets,as their performance will be judged in terms of how they have utilized assets to earn profit.
Comparative Analysis
ROI is a good measure because it can be easily compared with the related cost of capital to decide the selection of investment opportunities.
Monitor your progress
It helps investors to monitor the process towards setting investment objectives with a view to either modify the objectives or modify the strategies to get to the objectives.
Calculate the ROI of Interactive Content
Interactive content is great to differentiate your business and to gather insightful data about your audience. But how can you measure the efficiency of your investments in interactive content? In this article we explain how you can do it.
Learn more