Content Marketing ROI Calculator

Do you know if your investments in content marketing are really bringing results for your company? Use this calculator to see how much you are getting from your content marketing efforts.
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Calculate your investment

Please make sure to hover over the tooltips to get more information on the topic
Total labor costs (Yearly)
Your investment in payroll and external labor like agencies and freelancers

$545,000

Paid Media (Monthly)
Your cost with Google ads, Facebook ads and other paid media

$10,000

SaaS cost (Monthly)
Your investment in softwares and platforms for your team

$20,000

Content visits
How people actually visited your content?

1,500,000

Lead Conversion Rate
Out of those who viewed your content, how many became leads?

2.35%

Lead to sale
Out of your leads, how many became customers?

2%

Average Order Value
The average amount of sales per customer

$6,750

Average profit margin
The average margin of profit you expect from your investments

10%

The benefits of calculating your business investments

Better Measure of Profitability

Comparative Analysis

Monitor your progress

Calculate the ROI of Interactive Content

Interactive content is great to differentiate your business and to gather insightful data about your audience. But how can you measure the efficiency of your investments in interactive content? In this article we explain how you can do it.
Learn more