Solution Proposed:
ION Interactive Content
Cost:
0/year
Overview
ION by RockContent is an interactive content platform that will help us create and manage engaging content across all channels. It offers features such as quizzes, motion graphics, embedded video, flexible gating, and responsive design, which will enable us to reach our target audience more effectively and efficiently while actively representing our modern, innovative brand.
First-party data
Additionally, ION provides analytics to track our content performance at a detailed level – i.e. by content, page, and element, to make better-informed decisions about our campaigns and content.
Gated experiences
We can gate the content after giving the prospect an opportunity to get a “taste” of it (i.e. after the first page/chapter) to further refine our lead scoring and content optimization. This will help us zero in on highly engaged contacts rather than treating all contacts as equal. Built-in qualification tools will further help us identify valid targets faster and more accurately.
Hover actions like this are trackable within analytics.
Gated experiences
First-party data
Gated experiences
We can gate the content after giving the prospect an opportunity to get a “taste” of it (i.e. after the first page/chapter) to further refine our lead scoring and content optimization. This will help us zero in on highly engaged contacts rather than treating all contacts as equal. Built-in qualification tools will further help us identify valid targets faster and more accurately.
First-party data
First-party data
First-party data
Additionally, ION provides analytics to track our content performance at a detailed level – i.e. by content, page, and element, to make better-informed decisions about our campaigns and content.
First-party data
First-party data
Value & benefits
- Interactive content improves lead gen results at least 2-3x (Demand Metric 2020)
- Higher brand recognition and positive perception BRAND DIFFERENTIATION
- First-party data feeds directly into HubSpot for visibility and lead scoring
- Qualify leads faster based on engagement
- Create personalized content experiences to increase engagement and decrease bounce rates
- Ion interactive content generates 3x more leads and converts 2x better than static content
- Support user-directed journey/content consumption (i.e., binge-research, on-demand content, “choose your own adventure”)
- Ability to analyze data like traffic, engagement, conversion, device, and time spent on page (which we can’t do currently with PDFs)
- Embodies our brand voice (innovation, simplicity, clarity)
- We can personalize the actual content based on persona, pain points, etc. which is exactly how marketing should be, and perfectly embodies what we advise in our content as thought leaders
- Use insights to inform content as well. With ION all elements are trackable, so we can see if charts, or quizzes, or Q&A generate more interest, then adapt other content accordingly
Strategy
Increase
conversions
Improve time
to conversion
Personalize brand
interactions
Modernize
our content
Optimize
content
Benchmarks & KPIs
0
pieces of interactive content developed within the first 90 days.
0
Leads (annual) from content
0%
Lead to MQL (24 MQLs)
$0
CPL
0%
MQL to Opp
Impact on resources
What resources/time will be required, will it take time from other activities or add time back into our days.
Ramping period
Ramping period
Creation time
Creation time
Ramping period
Ramping period
There will be a ramp-up period, although ION provides assistance to create the first three (3) content pieces as quickly as possible
Creation time
Creation time
Ramping period
Ramping period
Creation time
Creation time
Once the first three pieces are created in collaboration with ION, internal creation of an interactive content piece will be roughly equal to or less than creating the PDFs in InDesign thanks to the use of savable templates, modules, and assets.
Ramping period
Ramping period
There will be a ramp-up period, although ION provides assistance to create the first three (3) content pieces as quickly as possible
Creation time
Creation time
Once the first three pieces are created in collaboration with ION, internal creation of an interactive content piece will be roughly equal to or less than creating the PDFs in InDesign thanks to the use of savable templates, modules, and assets.
Smart Marketing Capabilities
Data Driven Strategy
Data Driven Strategy
Personalization
Personalization
Highly Targeted Campaigns
Highly Targeted Campaigns
Integrated A/B/n Testing
Integrated A/B/n Testing
Benchmarks & KPIs
Dynamically change where people go and what they see based on who they are, what they’ve done and how they’ve expressed interest. Data-driven relevance is here for marketers. And relevance equals results. Ion puts targeting, personalization and conditional logic at your fingertips — without development.
Data Driven Strategy
Data Driven Strategy
Personalization
Personalization
Highly Targeted Campaigns
Highly Targeted Campaigns
Integrated A/B/n Testing
Integrated A/B/n Testing
Personalization
Build interactive content experiences so relevant your audience can’t help but engage. With Ion, you can get specific and relevant with virtually limitless targeting conditions using Ion’s user profile. Segment by region or interest. Customize content based on a visitor’s past behavior. Get granular with conditional targeting based on device, time of day, referring URL and much more. You can even dynamically alter forms—giving returning, non-converting visitors a shorter form than first-timers or presenting sequential progressive profiling forms on repeat visits and so on.
Data Driven Strategy
Data Driven Strategy
Personalization
Personalization
Highly Targeted Campaigns
Highly Targeted Campaigns
Integrated A/B/n Testing
Integrated A/B/n Testing
Highly Targeted Campaigns
Integrate external data sources for real-time relevance. Complement Ion’s user profile with data from advertising, email, CRM and marketing automation systems to make your targeting even sharper. Transform campaigns into relevant, lead and demand generation powerhouses.
Data Driven Strategy
Data Driven Strategy
Personalization
Personalization
Highly Targeted Campaigns
Highly Targeted Campaigns
Integrated A/B/n Testing
Integrated A/B/n Testing
Integrated A/B/n Testing
Results are great, but how do you know you’re maximizing? You test. And when built-in A/B/n testing is a few clicks and no code away, you do it. When it comes to risk management, you’re in the driver’s seat. Ion is not some bantam weight testing platform. Statistical confidence can be set between 80-99% at your discretion. You can even choose how traffic is distributed. Because it’s so fast and easy, our customers achieve unparalleled testing success, with more than 75% of our customers reporting 100% or higher conversion improvement.
Unlock new possibilities with limitless, compliant first-party data
Copyright D4t4 Solutions 2016-{{CurrentYear}}