Chapter 1

What is Business Agility

Find out how this concept can transform your business.

What is Business Agility

Understanding what Business Agility means can help you to differentiate your business from your competitors and organize it better in a competitive marketplace.

Business Agility is an organization's process of adapting to what is happening around it. Not only in its operating segment, but also in a broader context, such as the impact caused by social changes, for example.


It is a fundamental concept for companies that wish to remain competitive in a very demanding market scenario. When put into practice, it can help companies to adapt and to be more resilient in their day-to-day operations.

The implementation is not simple, demanding that the whole organization focuses on a single purpose and ensuring that everyone understands how to transform the company. With this agility to adapt to the market, the positive results can be significant.

  • Speed and flexibility to the company's demands;
  • Competitive differential to stand out in the market;
  • Changes that do not compromise the quality of work.
For Business Agility to work, decision processes need to be incorporated more efficiently within the company's organizational structure, allowing for every choice to be made according to a range of criteria.
Adapting the company's portfolio is also key, as its products and services need to be a reflection of what is happening around them. The faster this process is, the more efficient the results will be.
Looking at what is happening around you is also very important. This allows your business to stay ahead of the competition, adapting your solutions and value proposition to what your customers need most.

Key learnings

Business Agility represents a company's power to adapt;

It must be incorporated by the whole organization in order to work;

The concept has three key factors to generate positive results.

Would you like to learn more about this subject?

REVIEW QUIZ • CHAPTER ONE

CORRECT ANSWER!

False, it is the process of the organization's adaptation in relation to society as a whole.

INCORRECT ANSWER!

False, it is the process of the organization's adaptation in relation to society as a whole.
Chapter 2

How Business Agility works

Understand how this concept works in practice. 

How Business Agility works

Business Agility is directly related to the integration of the whole company and a greater perception of how the market works at the moment, ensuring the necessary flexibility.

Business Agility consists of the integration of all the different sectors of a company, enabling the professionals to always manage to communicate efficiently. From this integration it is possible to exchange relevant data and information so that the concepts can be implemented in practice.


After all, it is from the observation of an area that one can identify opportunities to exploit and eventual threats that may harm the business. This connection between all professionals becomes, therefore, essential to have good results, as well as the constant use of technology to optimize such results.

Information Exchange

For Business Agility to have significant results, the exchange of information between all professionals and different sectors of the company is essential. It is the best way to guarantee that the company takes advantage of the opportunities, exchanging experiences and sharing different points of view on the same subject.

Adoption of technology

Business Agility will not work without the constant presence of technology in the daily routine of all professionals. It is from the right tools that it becomes possible to achieve good results in different areas, making specific improvements to ensure that everything works effectively and in an automated manner.

Cultural and organizational renewal

The company as a whole needs to change its culture and its operation, undergoing a cultural and organizational renewal as a whole. If necessary, the company will need to use different professionals and create new positions to ensure that the concept is implemented in the best possible way.

Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent.

Bill Gates

Key learnings

Business Agility requires integration between all professionals and sectors;

Technology is a fundamental part of this process;

Opportunities arise from the exchange of data, information and experience.

Interested in learning more about this subject?

Contact our company to know more!

REVIEW QUIZ • CHAPTER TWO

CORRECT ANSWER!

True, everything is directly related to the use of technology on a daily basis.

INCORRECT ANSWER!

True, everything is directly related to the use of technology on a daily basis.
Chapter 3

What is the importance of Business Agility for organizations

Learn how this concept will impact the everyday routine of your business

Society is changing faster and faster, isn't it? How are you preparing your company for what is happening not only in your segment, but also in the whole society? Knowing how to adapt is essential and, therefore, Business Agility is vital.


The concept will help your business to create an even greater resilience, besides all the flexibility needed to understand what is happening around and, from this analysis, identify what are the points needed for improvement.


Without this, how will your organization deal with a new competitor? Or with an innovative solution that may harm one of your products? This flexibility can be achieved by using the concepts of Business Agility in your company's day-to-day operations.

Its principles will guide all actions and help to ensure that your results are always in accordance with what society expects. After all, if your client needs a new solution, your company must be the first to identify this need.


Adaptability will allow your company to be able to find new opportunities and, at the same time, prevent threats from damaging your results. New solutions and more efficient alternatives will start to become part of the day-to-day work.


With the constant changes in the market, a company that has implemented the concept of Business Agility can reduce these impacts. In practice, it will ensure that your entire business is better prepared to adapt and to continue operating in any circumstance.

Benefit #1 

Greater operational flexibility to always act efficiently

Benefit #2 

Client satisfaction through personalized solutions

Benefit #3 

Adaptability to changes to restrict possible threats

Key learnings

Business Agility makes the company more efficient and dynamic;

The concept also transforms the organization from an operational point of view;

The business will become more effective in taking new opportunities

Want to learn more about it?

Contact our company to know more!

REVIEW QUIZ • CHAPTER THREE

CORRECT ANSWER!

False, it is an essential practice to have good results and flexibility.

INCORRECT ANSWER!

False, it is an essential practice to have good results and flexibility.
Chapter 4

What are the principles of Business Agility

Understand what are the fundamental concepts for implementing this technique.

What are the principles of Business Agility

For Business Agility to really work within your organization, it is fundamental that everyone understands its concept and, more importantly, how each of the principles can be a differentiator for the strategy's success.
Customer focus
Continuous improvement
Integrated management
Customer focus
Continuous improvement
Integrated management

Customer focus

All actions go directly through the client. Everything must be thought of with the focus on the final consumer and, therefore, all adaptations and changes will make sense. The idea is not just to follow a trend, but to adapt to what the market needs and what your customers demand.
Customer focus
Continuous improvement
Integrated management

Continuous improvement

Business Agility involves the idea that your company needs to make continuous improvements. Is your business working well? Great, but you still need to find ways to improve and ensure the results are achieved.
Customer focus
Continuous improvement
Integrated management

Integrated management

This concept will only be implemented by integrating the company's management. This guarantees that everyone is on the same page, not only regarding the importance of the subject, but also with the functioning of these processes, ensuring that the results are really positive.

Key learnings

The customer must always be prioritized;

The company must always seek improvements;

The entire company must be integrated and aligned.

Want to know more about the subject?

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Review Quiz | Chapter Four

CORRECT ANSWER!

False, this concept requires the integration of all sectors.

INCORRECT ANSWER!

False, this concept requires the integration of all sectors.
Chapter 5

Advantages of Business Agility for businesses

Understand how this concept will revolutionize the daily routine of your business.

Advantages of Business Agility for businesses

By applying this concept, the whole structure starts to work in an even more orchestrated way, ensuring the best possible results when adapting to the market.

Competitive advantage

When a business is able to adapt quickly to the market, it means that it is always at the forefront of its field. In short, it is an efficient way to create a competitive advantage so that it can continue to differentiate itself from competitors.

Cross-functional collaboration

One of the great benefits of this concept lies in cross-functional collaboration, allowing the entire organization to work together, always with the same goal, so that the professionals involved can achieve their specific objectives.

Mitigation of threats

A company that is always adapting to the market also has an impact on the protection against external threats. This means that the organization is better prepared to deal with eventual risks, ensuring even greater operational efficiency.

Key learnings

Business Agility transforms everyone in the company;

The concept ensures greater protection against threats and risks;

Your company operates more efficiently on all fronts.

Interested in the subject?

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Review Quiz | Chapter Five

CORRECT ANSWER!

Yes, it is one of today's most innovative and important concepts

INCORRECT ANSWER!

Yes, it is one of today's most innovative and important concepts
Chapter 6

How can Cross help you implement Business Agility

Discover how our solutions can transform your business. 

Cross has over 10 years of experience in implementing Business Agility solutions for its customers in many different business segments. We rely on a highly available and specialized team.


There are more than 100 employees dedicated exclusively to serve Cross customers, each of these professionals possessing specific knowledge in the subjects of their areas, all to ensure the best experience for customers.

Always using the most innovative technologies and the most efficient solutions, Cross brings together the best in the market to enable companies of all sizes and fields to adapt to changes in society as quickly as possible.

Asset #1 

Exclusive work methodology for each project

Asset #2 

Team of specialists in the most diverse concepts and performances

Asset #3 

10 years of experience working in a market in constant innovation

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