How Rock Content helped Gallas & Disperati’s site go from 0 to 8500 visitors in 90 days
When a company chooses digital media to reach its audience and succeed on the internet, many challenges and difficulties arise. Gallas & Disperati met several of those but moved on to achieve their goal. Check it out!
If we don’t exist in the digital world, we are no longer relevant.
Gallas & Disperati was going through all these issues, which is why they sought out Rock Content and Stage in order to optimize their website’s performance.
0%
A very expressive result in organic
traffic after partnering up with Stage
Introducing Gallas & Disperati
What is Gallas & Disperati
What do they want to achieve
How do they do it
How about now, after Stage
Introducing Gallas & Disperati
What is Gallas & Disperati
Gallas & Disperati is a company that operates in the tourism industry. Its partners, the couple Fernanda Disperati and Alfredo Gallas, decided to found it based on their love for visiting new places and experiencing the culture of each location. They are known as slow travelers.
What do they want to achieve
How do they do it
How about now, after Stage
Introducing Gallas & Disperati
What is Gallas & Disperati
What do they want to achieve
Their goal is to enable access to content produced during trips and help other travelers to have satisfying experiences on their trips.
How do they do it
How about now, after Stage
Introducing Gallas & Disperati
What is Gallas & Disperati
What do they want to achieve
How do they do it
That way, from their website, in addition to learning more about the couple’s story, visitors can also buy the books and travel guides they wrote, access an image database, and even make a budget for tailor-made travel itineraries.
How about now, after Stage
Introducing Gallas & Disperati
What is Gallas & Disperati
What do they want to achieve
How do they do it
How about now, after Stage
Today, Fernanda and Alfredo split their time between producing content for the blog, posting photos on social media, and making the necessary adjustments on the site so that it continues to grow to the point of becoming a reference channel for everyone who seeks travel information.
Facing problems with the website
Before the site was ready, Fernanda had already taken a Digital Marketing course and understood that without a working website, not even the best content can save it. By the way, to make good content, it would also be necessary to change the company’s way of writing. In short: much help was required!
Before the site was ready, Fernanda had already taken a Digital Marketing course and understood that without a working website, not even the best content can save it. By the way, to make good content, it would also be necessary to change the company’s way of writing. In short: much help was required!
The previous experiences, because they were negative, gave rise to a fear of finding other unprepared professionals and that were not engaged with the business objectives.
Solving the problems with the website
As a civil engineer specialized in Art History and with experience in the cultural field, all that learning was a completely new world for Fernanda, so it took a lot of dedication.
The Rock Training team was instrumental in this stage when clarifying doubts and recommending complementary training, in addition to offering support materials.
All of this made her digital knowledge level up but there is another important point of this journey: the website.
Migration to Stage
The problem
The solution
Like Rock Training, Fernanda was also in contact with the team of consultants from Stage in order to solve these problems. After all, fast and stable sites are factors that Google considers for ranking, so they needed to be fixed.
After migrating to the Stage server, the programming flaws were fixed and the website started to load faster, as well as the blog. In addition to being split from the website, the blog gained a more intuitive layout after applying one of Stage’s exclusive themes.
With that, the first results began to appear, even considering how the pandemic affected topics such as travel, culture, art, and architecture.
"I contacted the team of consultants from Rock Content and the decision of migrating to Stage was made."
Fernanda Disperati, Gallas & Disperati
Tackling the challenges, the solutions, and the results
When the first contact with Rock Content was made by Gallas & Disperati, their website had no traffic at all, much less an idea of how to change this situation.
Because of that, it was necessary to raise the main challenges faced so far to develop a solution with Stage and see results. Shall we check them out?
Challenge 1
Site with errors and invisible on Google
To solve the first challenge, the solution was to migrate the site to the Stage provider, in addition to correcting errors and optimizing the content.
As a result, the site started to gain visibility and have its pages indexed.
Challenge 2
Zero traffic
It was necessary to learn the need for a content strategy that is produced according to SEO standards for ranking on Google.
The results were impressive: an increase of 1733% in organic traffic, going from 0 to 8500 visitors in 90 days!
Challenge 3
Generate leads
In addition to traffic, setting up the sales funnel was also part of the strategy to start generating leads.
The result was also effective: in the same period, dozens of subscribers and 60 leads were collected.
Highlighting the help granted by Rock Content
In the first month, while the website and blog were maintained by the people at Stage, I became familiar with the terminologies and followed all the most basic tracks in the Foundation category of Rock Training
What Gallas & Disperati have learned from Rock Content
As soon as the site was ready, I followed the guidelines I learned and finally understood the importance of SEO. I tried to optimize all content and minimize the problems that we were encountering weekly. For this, the Visibility training category was essential:
Link Building:
How to get great links?
On-page SEO:
How to optimize content?
SEO Audit:
How to audit a website?
Keyword:
How to do keyword research?
With each small step implemented, I had a small feeling of success and that made me want to take more steps, learn more, and move on.
There were times I did not get it right the first time (like when I tried to install the tracking pixel myself). You just need to be patient, review the training, and trying it again.
Our website has no more errors, we have new leads being generated daily, we started selling more books and our Instagram has almost 4500 followers.
Of course, we have a lot of work ahead and a lot of training to follow. But it is very good to know that we have found a company that truly cares about the success of its customers. And that the employees do their best for everyone’s growth.
"Congratulations, Rock Content! And thanks for the Marketing!"
Our website has no more errors, we have new leads being generated daily, we started selling more books and our Instagram has almost 4500 followers.
Fernanda Disperati, Gallas & Disperati
This success story from Gallas & Disperati is incredible, right? The next case can be yours!
Get in touch with one of our experts and find out what we can do for your company’s website!