This number indicates how much you have available to spend on paid media.
Cost-per-click is a financial metric that represents the amount you pay for every click in your PPC campaign.
Conversion rate is a metric used to track how much of your audience actually converts and brings results for the business. It is done by calculating the number of leads captured compared to the total number of visitors to the channel in question.
In this case, it is the rate of conversion taking into account the number of leads that convert into customers.
This is the average amount spent per customer on your product or service. Have in mind that this is variable and may be different according to the lifetime value.
Number of clicks
Number Of Leads
Cost-Per-Lead
Value of a Lead
Expected Revenue
Expected profit
Return on Ad Spend