Dynamically change where people go and what they see based on who they are, what they’ve done and how they’ve expressed interest. Data-driven relevance is here for marketers. And relevance equals results. Ion puts targeting, personalization and conditional logic at your fingertips — without development. 

Build interactive content experiences so relevant your audience can’t help but engage. With Ion, you can get specific and relevant with virtually limitless targeting conditions using Ion’s user profile. Segment by region or interest. Customize content based on a visitor’s past behavior. Get granular with conditional targeting based on device, time of day, referring URL and much more. You can even dynamically alter forms—giving returning, non-converting visitors a shorter form than first-timers or presenting sequential progressive profiling forms on repeat visits and so on.

Integrate external data sources for real-time relevance. Complement Ion’s user profile with data from advertising, email, CRM and marketing automation systems to make your targeting even sharper. Transform campaigns into relevant, lead and demand generation powerhouses.

Results are great, but how do you know you’re maximizing? You test. And when built-in A/B/n testing is a few clicks and no code away, you do it. When it comes to risk management, you’re in the driver’s seat. Ion is not some bantam weight testing platform. Statistical confidence can be set between 80-99% at your discretion. You can even choose how traffic is distributed. Because it’s so fast and easy, our customers achieve unparalleled testing success, with more than 75% of our customers reporting 100% or higher conversion improvement.